There has been some controversial debate surrounding the logo for the Olympic games in Rio, some say it's too bland, too soft and a little dated. So having that in mind, I was asked to have a go on a more modern and iconic version. So I took the Brazilian flag as an inspiration and de-constructed it using the elements to create a graphical interpretation of the the word "rio".
Using the 3 basic shapes as part of the identity, simple and effective graphics could be applied on other pieces of communication creating a colourful and unique pattern.
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