I feel very very privileged to have met Milton Glaser in person, this video still gives me thrills and every time I watch it again, I understand a bit more, and perhaps change a bit more as well.
http://www.miltonglaser.com/
It was 1977 and New York State needed a new ad campaign. Crime was rampant and the city's coffers were empty. Businesses (and their employees) were leaving the city in droves, and tourism was suffering. The State turned to Madison Avenue, who, in turn looked to young graphic designer Milton Glaser.Expecting it only to 'be a three-month campaign', Glaser donated his back of a taxi doodle for free; 'it was like one of those things you bang out because it didn't seem to merit any more attention'.Skip forward nearly 25 years, and the I (Heart) NY design remains one of the most recognizable pieces of design in the world. Still cited on licensed and unlicensed merchandise across the city and internationally, it's has taken on a life of its own. He may have invented the use of symbols to communicate, more commonly known as 'emoticons', am I right?
No comments:
Post a Comment